GRASSROOTS
Transforming a Brand
THE SITUATION
Among its local following in Illinois, Grassroots was known as a high quality craft cannabis but its identity and brand personality was not connecting with new audiences. With plans to launch in markets nationally, the brand was in need of a new identity, story and comms that would properly introduce the brand to new consumers.
OUR APPROACH
After digging into the brand’s origins, we developed a mark, identity and personality that could serve as the foundation to connect with the national audience.
NEW LOGO
REINVENTED BRAND WORLD
PACKAGING
COMMS & BRAND TOOLS
RETAIL MERCHANDISING
GEAR
WE TOOK GRASSROOTS…
From this
To this
CLIENT:
GRASSROOTS
PROJECT:
GRASSROOTS REBRAND
DISCIPLINE:
BRAND IDENTITY
BRAND POSITIONING
PACKAGING
RETAIL DESIGN
COMMS STRATEGY & CREATIVE
EXPERIENTIAL
INFLUENCER & BRAND PARTNERSHIPS
SOCIAL VISUAL SYSTEM & STRATEGY
ANIMATION
ILLUSTRATION
