CHIME
Open for Progress
To help foster community and celebrate Chime’s members we gave progress a new uniform and opened a merch store to deliver it.
The community capsule was created to help members feel connected and further entrench their shared goal of financial progress into their lifestyle.
With the collection as the foundation we got to work on a microsite to deliver this new set of Chime merch and creative assets for social channels that would let people know about the drop.
After teasing the launch of our new merch store the Chime audience was more than ready for launch. The Community Capsule “sold out” in 5 minutes.
CLIENT:
CHIME
PROJECT:
CHIME MERCH STORE
DISCIPLINE:
STRATEGY
COPYWRITING
DESIGN
ART DIRECTION
ANIMATION
WEB DESIGN
WEB DEVELOPMENT
SOCIAL CREATIVE
