GRASSROOTS IT’S IN OUR NATURE
Allow us to Reintroduce Ourselves
After building a new identity and voice for Grassroots it was time to introduce the brands’ new personality. We built a platform that would allow the brand to have a dialogue about the culture that drives it and showcase its roots through a visual system steeped in its’ local Chicago history.
For the campaign identify we built a modular system inspired by the rich heritage of Chicago jazz album art.
COMMS & BRAND TOOLS
POINT OF SALE
CLIENT:
GRASSROOTS
PROJECT:
IT’S IN OUR NATURE
DISCIPLINE:
STRATEGY
COPYWRITING
DESIGN
ART DIRECTION
LIFESTYLE & PRODUCT PHOTOGRAPHY
CAMPAIGN TOOLKIT DEVELOPMENT
