FUTURA x NBA x MICHELOB ULTRA
NBA FINALS CHAMP BOTTLE
After reimagining the locker room celebration bottle for the '21 & '22 NBA Finals, we wanted to create something for the 2023 champions that would live on beyond the post game celebration and represent the joy of that moment forever.
Celebratory bottles transformed into one of one pieces of art. Created to live on as trophies that represent each player's unique contribution to the joy of that season.
To realize this we partnered with legendary artist and championship starved, Knicks fan, Futura.
We built him a blank surface made from Michelob ULTRA 750ML Bottles. Futura did his magic and turned that surface into a custom artwork for the 2023
NBA Finals Champion.
The NBA Finals artwork was then deconstructed bottle by bottle so that each player and coach on the winning team could receive a one of kind Futura x Michelob ULTRA bottle.
Each bottle was delivered in custom packaging we created to showcase it as a trophy while telling the story of its creation through the unboxing experience.
The bottles were then gifted to the NBA Champion Denver Nuggets in their locker room.
Championship bottles that got NBA fans talking.
CLIENT:
MICHELOB ULTRA
PROJECT:
FUTURA NBA CHAMP BOTTLE
DISCIPLINE:
STRATEGY
TALENT PARTNERSHIPS
PACKAGING DESIGN
