NBA JAM x MICHELOB ULTRA
BOOMSHAKALAKA
Classic gaming meets today's NBA. We had some fun working with the iconic game NBA JAM and creating 16 bit inspired designs for limited edition product, merch and an All-Star Game experience.
We brought the ionic NBA JAM logo into the world of Michelob ULTRA to develop a campaign lock up. Then we had some fun with NBA JAM style stats to deliver ULTRA's numbers. We also created original 16 bit player art for the backs of the cans.
The cans were not only on fire. They were named best looking cans of the year in the annual Beer Can Design Awards.
CLIENT:
MICHELOB ULTRA
PROJECT:
NBA JAM
DISCIPLINE:
STRATEGY
VISUAL IDENTITY
CULTURE & PARTNERSHIPS
PACKAGING DESIGN
