FIVE IRON GOLF
Teeing Up Premium
THE SITUATION
As Five Iron Golf grew their national footprint to 26+ locations they came to us to refresh the identity of their sales tools. They felt their original materials did not represent the premium event space they had become.
To pay homage to their golf roots, we developed a typography system inspired by the elongated shapes and forms found in golf's visual vernacular.
To capture the essence of their premium nightlife and event destinations, we embraced a monochromatic design system. This approach allowed the creative space design and photography to shine, highlighting the quality of their top-tier offerings.
CLIENT:
FIVE IRON GOLF
PROJECT:
FIVE IRON SALES TOOLKIT
DISCIPLINE:
STRATEGY
VISUAL IDENTITY
DESIGN
