JOHNNIE WALKER x WEST ELM
Mixing Up Home Goods & Cocktails
We brought the two worlds together through a series of in–store events featuring custom Johnnie Walker cocktails. The events were created to drive traffic to new West Elm store openings, showcase home barware and launch a Johnnie Walker custom cocktail kit we created for the brand.
CLIENT:
JOHNNIE WALKER WEST ELM
PROJECT:
WEST ELM EVENT SERIES
DISCIPLINE:
CREATIVE DESIGN
PRODUCT DESIGN
PACKAGING DESIGN
CREATIVE ASSET PRODUCTION
EXPERIENTIAL STRATEGY & PRODUCTION
EVENT DESIGN